Before the digital age took the world, the brands used to follow the traditional marketing techniques to promote their events. We’re talking about the time when brands used hoardings, banners and hand out pamphlets to reach out their audience. Though these techniques helped the brand in reaching a wider audience but lacked in tapping the right audience for the event. Another major constraint faced by the brands during the promotions were that these promotions were region specific. But the new digital age changed the marketing game forever.
As the digital media marketing was introduced to the brands, it provided an opportunity to connect with their audience in a more personalised way. The social media platforms like Facebook, Twitter, Instagram, Google Plus, Youtube, Linkedin, Snapchat etc. have an active community of billions of users across the globe. Every platform has its own unique feature and its own unique audience, which gives brands a challenge to curate content and device a distinct strategy for different social media platforms to reach out to them.
Today social media is being aggressively used to promote events/festivals. The key is to find the right audience that you think will be interested in your event. You need to connect with the group of audience who can relate to you and is interested in the event you’re organizing. As a lot of brands are promoting themselves on social media, one has to constantly come up with ideas that can make them stand out of the clutter. To make these ideas work one must follow the content and graphic guidelines of all the platforms for them to perform better and improve the reach of the content.
Why one should choose social media to promote an event is:
- It’s convenient.
- It’s time saving.
- It’s cost effective.
- It reaches to a wider audience.
- Changes can be easily done in information.
- Options of platforms to choose from.
If you still have doubts let’s sit for a cup of coffee and talk about how to make your event not just big but epic.