Video has long been touted as the marketing medium of the future, but the future is here. If you’re not using video as part of your marketing strategy, you’re going to be left behind. If you’re worried about getting started, no need. Even if you can’t afford to hire an in-house video production team, there are several highly-skilled companies that offer the video production services you need.

In this , we’re going to cover the video production process and video production services you should look for when looking for a company to handle your video marketing. It’s time to join the 60% of businesses that are already using video marketing and enjoying the ROI video marketing offers.

Video Production Services include: The Production Process

• Pre Production
• Production
• Post Production

Video is a powerful tool through which to communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, video can be one of the strongest drivers of conversions no matter your type of business or industry.

What does it take to do video marketing well?

Regardless of whether you have an in-house team or hire a video production company to handle your video marketing, there are three categories of video production services you’ll either need to do yourself or make sure the company you hire offers:

• Preproduction
• Production
• Post Production

Preproduction

Preproduction is the video production service that includes creative and planning. This includes video production services like:

• Evaluating your video’s objective, target audience, method of delivery, and tone
• Formulating a budget
• Creative development and pitching
• Scriptwriting
• Storyboarding and outlining
• Shot lists (the scenes you want to include in your video)
• Location scouting (looking for places to record your video)
• Casting
• Permitting (getting the necessary permits from your municipality)
• Equipment prep and rental (as needed)
• Hiring subcontractors (as needed)

Preproduction is the first part of video production. It happens behind the scenes but it’s probably the most important part of creating a video that accomplishes the goals you want it to. Without putting in the work on the frontend, you’ll never get to the end result you need. This is where you’ll create a solid foundation upon which to build your message. It involves two very different video production services: creative and logistics.

The creative side is about creating and refining the concept of your video, writing a script, storyboarding, and making sure that you fully understand not only the story you want to tell but what you want viewers to do with that story. Logistics, on the other hand, is all about the details involved in how you’ll turn your ideas into a finished and polished video.

Production

The production part of video production is the actual video shoot. Here are a few of the video production services (and staffing considerations) that go into production:

• The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.
• The Director of Photography (Main Camera Operator) works with a Director to execute their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that tell the story.
• The Assistant Camera Operator is responsible for marking a sync point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.
• The Field Audio Engineer mixes, reproduces, and manipulates sound and effects.
• The Gaffer is the head of the lighting department. They’re responsible for the design of the lighting plan.
• The Grip develops and builds the set for a movie, commercial, or television show. Grips work on the equipment that supports the cameras and lighting.
• Makeup Artists must know and understand makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
• The Drone Operator operates any drone cameras used for video production.
• The Production Assistant is responsible for communications between the various production departments and managing lockups.
• Specialty equipment might include high-def cameras, lighting, audio, and other equipment.

Post Production

After your video has been filmed, post-production begins. This stage includes video production services like:

• File management
• Video editing
• Motion graphics or animation
• Recording voice-overs or voice acting
• Audio mastering
• Color grading
• Delivering files

Post product typically covers everything that happens after filming is complete.

Video Production Services: Common Types of Video Content

There are hundreds of different video types or formats and there’s no guarantee that the video production company you hire offers the video production services you need for the video you want to create. Let’s take a closer look at the eight most common video production services you’ll find:

Event Video Services

Event videos range in time from 30 seconds to 3+ hours and can be a “recap” or event teaser video or a multi-camera production. This type of service is used for lectures, meetings, sports, weddings, performances, and other live events.

Commercial/Advertising Video Services

Commercials tend to be 30–90 seconds and can be scripted, docu-style, or animated. This type of service might include sponsored content, branded content, pre-roll, etc.

Promotional Documentary Video Services

These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, infomercials, and travel videos typically fall into this category.

Corporate Video Services

Corporate videos include everything from long training videos to brand culture videos to promotional videos and are generally 1–60 minutes in length.

Real Estate Video Services

Real estate videos are typically under 5 minutes and use tons of filming techniques like drones, sliders, timelapse, and more to create a mouthwatering video experience.

Educational Video Services

Educational videos are things like explainer videos, PSAs, tutorials, and how-to videos. They can be quick, 30-second videos or longer videos for more in-depth topics.

Music Video Services

Music video services include exactly what you imagine (a musician lip-syncing to create a video for their music) but they can also be used by other clients when the video doesn’t need an audio story. Trailers and teaser videos may fall into this category.

Social Media Video Services

Social media videos tend to be 15–60 seconds and can include text, music, and narration. This type of video is used across social media platforms and does particularly well on Instagram, Facebook, TikTok, Instagram Reels, and most TikTok alternatives.