Video Production Services: Common Types of Video Content
There are hundreds of different video types or formats and there’s no guarantee that the video production company you hire offers the video production services you need for the video you want to create. Let’s take a closer look at the eight most common video production services you’ll find:
Event Video Services
Event videos range in time from 30 seconds to 3+ hours and can be a “recap” or event teaser video or a multi-camera production. This type of service is used for lectures, meetings, sports, weddings, performances, and other live events.
Commercial/Advertising Video Services
Commercials tend to be 30–90 seconds and can be scripted, docu-style, or animated. This type of service might include sponsored content, branded content, pre-roll, etc.
Promotional Documentary Video Services
These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, infomercials, and travel videos typically fall into this category.
Corporate Video Services
Corporate videos include everything from long training videos to brand culture videos to promotional videos and are generally 1–60 minutes in length.
Real Estate Video Services
Real estate videos are typically under 5 minutes and use tons of filming techniques like drones, sliders, timelapse, and more to create a mouthwatering video experience.
Educational Video Services
Educational videos are things like explainer videos, PSAs, tutorials, and how-to videos. They can be quick, 30-second videos or longer videos for more in-depth topics.
Music Video Services
Music video services include exactly what you imagine (a musician lip-syncing to create a video for their music) but they can also be used by other clients when the video doesn’t need an audio story. Trailers and teaser videos may fall into this category.
Social Media Video Services
Social media videos tend to be 15–60 seconds and can include text, music, and narration. This type of video is used across social media platforms and does particularly well on Instagram, Facebook, TikTok, Instagram Reels, and most TikTok alternatives.