Personlised Email Marketing Strategies To Build Credibility And Increase Sale
Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you.
The marketing world has certainly changed, with chatbots and social media influencing coming into the mainstream. But these modern methods of marketing should not distract you from one of the oldest, yet one of the most effective channels of communication – email.
With an average ROI of $38 per $1 spent, email marketing generates a whopping 3,800 percent marketing ROI, making it one of the most result-oriented marketing options available.
However, close to 300 billion emails are sent and received each day as more than 81 percent of small businesses rely on email as their primary channel for customer acquisition. Therefore, you need to have a robust, data-driven, creative and human-centric email marketing strategy in place.
Lucé Media uses a customer-centric approach to devise an email marketing strategy that helps you build a strong relationship with your customers. We use proven communication techniques that provide guaranteed deliverability and raise the bar of your marketing campaigns.
3 Important Types of Email Marketing
- Email Newsletters. The email newsletter is a one-off communication that can be used to send promotional messages, important account information, product updates, and more.
- Transactional Emails. Email receipts, invoices, billing statements, order confirmations are examples of transactional emails.
- Behavioral Emails.