Targeted Pay Per Click Advertising To Increase Leads, Sales And ROI

Pay-per-click (PPC) advertising is a cost-effective, targeted, and controllable form of advertising that enables you to earn a top spot on search engines like Google and Bing.

75% of people agree that paid ads make finding online information quick and easy. And with organic search getting more competitive than ever, investing in PPC management services is the need of the hour.

Lucé Media is an award-winning digital marketing agency that offers user-centric digital solutions catered specifically to your business requirements. Our team of dedicated Google Ads specialists analyzes your business requirements, target customers, competitors, and other factors to create a data-driven strategy that guarantees increased leads, sales, and return on investment.

Benefits Of Pay Per Click

Driving consistent, high-quality traffic to your website is essential for a successful online presence. But with SEO becoming more challenging and competitive every day, PPC advertising is a great option for forward-thinking startups and SMEs looking to survive in a vying market. Here’s why you should have a dedicated PPC strategy in place for your business.


Having a well-designed website is good, but it’s of no use if no one knows it exists. Well-planned PPC campaigns enable you to appear on the first page of search results, thus, increasing your chances of being seen and getting traffic to your website.


More than 50 percent of Americans prefer to shop online. If shoppers searching for a specific product find your listing on the first page, they’re more likely to purchase. PPC advertising allows you to focus on a set of targeted customers, thereby increasing your chances of closing a deal.


PPC advertising is a result-oriented, highly traceable advertising strategy that lets you pay as you go. You can constantly monitor your PPC campaigns and tweak or stop the underperforming ones. There are no fixed amounts or long-term obligations needed to start PPC advertising. You can start with $100 and run campaigns for a week or invest $50,000 and drive consistent traffic to your site for months.


If you want 250 clicks on your ad, you pay only for 250 clicks. PPC turns out to be a great bargain for businesses that only want to pay for the results produced.


Unlike SEO that takes months to deliver results, PPC is almost instant, and you get real-time data at your fingertips. PPC analytics show the performance of your ad campaigns based on your KPIs and allow you to change elements like verbiage and keywords to improve results.


A shopper needs to come across a brand at least seven times before there is a connection. PPC enables you to leverage remarketing, a tool that shows your site visitors relevant ads on other web pages, hence, improving brand recognition and awareness.