Amplify your brand message with targeted social media marketing

More and more consumers want to connect with a brand on social media. Platforms like Facebook, Twitter, and Instagram are a part of the daily lives of millions. With such a comprehensive scope, it is no mystery why having a presence of social media is critical for businesses.

Effective social media marketing can help you increase brand awareness, get customer insights, generate leads and sales, and improve the experience of your customers.

Lucé Media offers industry-specific social media marketing services that help you grow your brand, acquire more customers, and increase your overall business performance.


Social Media Marketing Resources

Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories.

Hence, social media marketing is always changing, too. We want to help you stay up-to-date with all the latest changes and strategies to succeed on social media. Here are a few resources to get you started:

Social Media Marketing Blog

Buffer’s social media marketing blog covers the latest social media strategies and tools for Facebook, Instagram, Twitter, and more.

Social Media Marketing Guide

The complete beginner’s guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

Social Media Listening and Engagement Guide

Here’s why we think social media listening and engagement is so important and how you can overcome the challenges to developing a successful strategy.

Social Media Analytics Guide

There’s a wealth of information and insights in your social media data. Here are seven simple, quick, and actionable social media analytics tips.

Social Media Advertising Guide

There’s so much to learn with social media advertising. It’s difficult to know where or how exactly to get started. Here’s everything marketers need to know about advertising on social media.

Benefits of Social Media Marketing


A strong presence on social media makes it easier for you to connect with your existing and potential customers. With a copious amount of people using social media, your business can get enough traction and exposure to new audiences and tell your brand’s story.


Social media gives you an unparalleled opportunity to engage with your customers. These interactions, if executed properly, can help you build trust and make people trust your brand more quickly.


Social media acts as a free outlet for attracting inbound traffic to your website. Every social media handle you have is a direct path to your site, and these visits can result in more leads and conversions.


Social media platforms provide powerful tools to get in-depth insights about your target customers. By engaging with your followers, you can learn about who they are, what they are looking for, and what you need to do to engage and convert them more effectively.


Even if you do not sell anything online, your customers want you to be on social media. It gives them a way to connect with your brand, share their feedback and suggestions, and stay updated with what you have in store for them. Having a social media presence allows you to collect and respond to the queries of your customers, which can increasingly improve their experience.


Social media can be highly effective in generating leads and facilitating them through the buying cycle. By combining organic and paid tactics, you can expand your reach and attract more leads. Your sales team can then use those leads and convert them into sales.


People nowadays switch quickly between channels. At one moment, they are on Facebook, then on email, Twitter, then on email again, and so on. You can integrate social media without primary marketing initiatives to make sure your customers can see you no matter where they are.